Paid Search Marketing
What Are The Best First Steps in Google Adwords?
New AdWords Feature Allows Advertisers to Share Budgets
Much to the delight of some advertisers, Google’s AdWords has released a new feature that allows them to share their budgets across multiple campaigns. Marketers can now reallocate budgetary funds at their own discretion, based on volume of sales across multiple channels.
This new “Shared library” feature resides in the section under Budgets and can be accessed easily through AdWords dashboard. It recounts beginning at the time of use, so if you start the program in the middle of a work day, it proceeds as if nothing had been spent the day before.
Bulletproof Digital can give you all the help you need managing your advertising dollars effectively. With our SEO services in Orange County, you will find that your advertising dollars bring you more business than you thought possible. [Read more…] about New AdWords Feature Allows Advertisers to Share Budgets
Making Changes Without Taking Huge Risks
There is no doubt about it, change is stressful. Even good change brings a certain amount of stress, and bad change can paralyze a person–or an ad campaign. However, this brings us to a dilemma: if you do not change occasionally, you do not grow and you or your ad or product eventually wither and die. How can you change positively but without taking the high level of risk involved in sudden, drastic measures?
For yourself, gradual change may be best. Why not apply that thinking to your advertising strategy, as well? Gradual changes based on time-honored and proven techniques may be just the thing to give your ad campaign some new life.
Bulletproof Digital can help you with all your internet advertising needs by working with you on social media marketing and management, Google Adwords, web design or any areas of your company you would like to improve. [Read more…] about Making Changes Without Taking Huge Risks
Google Remarketing Can Get Your Customers Back
If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened. Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers: Google remarketing.
Google introduced remarketing in 2010, and it has quickly become a powerful way to drive conversion rates and positive return on investment. However, it was not always the easiest strategy to use. Recent changes have made Google remarketing a viable and easy tool to use when you want to recapture some of your former business. Customers who have already visited your site are not “lost”; rather, they are “misplaced” and can be brought back with the right techniques, including email marketing strategies.
Bulletproof Digital can help you set up a remarketing strategy with our team of knowledgable Google Adword (PPC) experts. [Read more…] about Google Remarketing Can Get Your Customers Back
Facebook Marketing Not All That Different
Facebook made waves when it launched search advertising for the first time this week. Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise. Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other forms of Facebook paid advertising, despite the fact that Facebook has updated the appearance of results and allows them to appear in the search bar.
AdWords has long been the standard for advertising, but Facebook promised to roll out easy-to-use ads that would dramatically increase market share for social media targets. Unfortunately, this turned out to be only half-right; Facebook users will certainly get to see sponsored ads, but the ultimate differences in AdWords and Facebook may tilt the scales in favor of Google.
Bulletproof Digital can help you decide on the best way to spend your advertising dollars with our social media marketing services. Talk to us today about which forms of advertising would be best for your business. [Read more…] about Facebook Marketing Not All That Different
