Cheap Perfume Does Not Translate Into Lasting Sales
In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet. When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last. This has application to the world of SEO marketing, as well.
Mintz goes on to use the analogy to compare today’s “anonymous bloggers” with the true thing. Popular blog sites are quick to publish the outré, the different–but these posts may last no longer than the fickle whims of change take to blow them away, dissipating that pungent dime-store scent.
To Mintz, blogging is a responsibility. What you say online has an impact with your colleagues, friends, and family. Impulsive or outrageous posts have a way of coming back to bite the blogger long after he or she has vented the spleen, and may impact the outlook of people towards a site, product, or company. [Read more…] about Cheap Perfume Does Not Translate Into Lasting Sales
