As a search marketer, you may not have thought about how much control you have over various aspects of your company’s marketing strategy. Practically, however, you are in the driver’s seat. You sell your creativity through your use of strategies with one goal in mind—to get more customers into the fold. The better you are at this, the more credibility you have as a search marketer. However, you cannot force customers to buy any more than you can force people to read your ads.
Instead, you persuade readers to buy based on the strategies you choose. You hand off the customer to sales people who receive your product–a customer primed to buy based on what you have shown them.
Understanding your role in the entire sales process is key to doing your job well and having a ROI that stands up to scrutiny. [Read more…] about The Role of Search Marketers in Sales
