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search engine optimization
What Kinds of Data Do Search Engines Collect?
Our company is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a site’s statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.
Here is just a little of what to expect when you work with SEO companies in Orange County like Bulletproof Digital. [Read more…] about What Kinds of Data Do Search Engines Collect?
Using SEO Keywords
If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website is in the top ten rankings of the search engines.
This is easier said than done, but it is also a free way to draw people to your site and get the traffic that you need to keep your business running.
The first, and most important step, is to determine which keywords people would use when searching for your business. If you were the average consumer, what words would you type into a search engine in order to find your business? For example, if you own a small local bookstore, a web surfer would most like type in bookstore and the name of your town. You want to make sure that you use the name of your town and the word bookstore on your website.
Keywords go beyond just one or two words. There might also be phrases that people type in. If you run a car rental shop in Houston you might want to consider the keyword phrase; cheap car rental in Houston. The best way to determine keywords is to take a step back and think about what someone looking for you, without knowing you are out there, would type in to find you.
Once you have the keywords that you think will work, sprinkle them throughout your site, but don’t over use them. The keywords should be used naturally and add to the content on your site. They should be grammatically correct and flow with the rest of the information on your website. The general rule of thumb is to have your keywords represented at least one percent throughout the website.
You can also keep track of which keywords are actually working to bring people to your website. With simple tracking programs you can see what is working and what isn’t and take the keywords off of your site that aren’t actually bringing traffic to your website.
Don’t try and use keywords to trick the search engines. This can actually work against you. When search engines figure out that you are doing this, often called black hat tactics, they can remove you completely from their listing. In order to avoid SEO keyword mistakes work with a trusted SEO Company in Orange County like, Bulletproof Digital.
Evergreen Content
You want to make sure that your website has great content. Working with content masters, like Bulletproof Digital is one way to make that happen, but even without their help you can have a website with content that is amazing. There is more to great content than writing about the latest and greatest in your niche market. Evergreen content is the gift the keeps on giving.
Evergreen content is information that will always be relevant to your market. There are topics in your genre that will never fall out of favor and will always be something that is searched for. Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site. [Read more…] about Evergreen Content
How Can I Optimize My Keywords and What is Keyword Research?
We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of crowds, and by studying the keywords that people use, or which keywords generate user interest, you start to really get a feeling of how to connect with your customers in a way never before possible.
Keyword research is almost like having focus groups in a fancy room where you conduct experiments and see what the group prefers. But here’s the thing: using the Internet as your focus group means that your “lab” can be as large as you want! You can reach thousands of people and you can observe which way they are trending by using diagnostic tools, and in turn you can produce content that will attract the kind of visitors that are going to love your product or services. Your site can respond with up to the minute information that vibes with the current market situation, with information on products and services that correspond with real and actual needs, not predicted needs. [Read more…] about How Can I Optimize My Keywords and What is Keyword Research?
How Can I Help Search Engines Find My Site?
Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.
The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.
It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.
It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!
Bulletproof Digital can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.
