Occupy SEO! This infographic discusses some of the trends in SEO strategy. [Read more…] about SEO Strategy Trends
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60 Seconds – Things That Happen On Internet Every Sixty Seconds [Infographic]
What Kinds of Data Do Search Engines Collect?
Our company is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a site’s statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.
Here is just a little of what to expect when you work with SEO companies in Orange County like Bulletproof Digital. [Read more…] about What Kinds of Data Do Search Engines Collect?
How Can I Optimize My Keywords and What is Keyword Research?
We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of crowds, and by studying the keywords that people use, or which keywords generate user interest, you start to really get a feeling of how to connect with your customers in a way never before possible.
Keyword research is almost like having focus groups in a fancy room where you conduct experiments and see what the group prefers. But here’s the thing: using the Internet as your focus group means that your “lab” can be as large as you want! You can reach thousands of people and you can observe which way they are trending by using diagnostic tools, and in turn you can produce content that will attract the kind of visitors that are going to love your product or services. Your site can respond with up to the minute information that vibes with the current market situation, with information on products and services that correspond with real and actual needs, not predicted needs. [Read more…] about How Can I Optimize My Keywords and What is Keyword Research?
How Can I Help Search Engines Find My Site?
Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.
The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.
It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.
It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!
Bulletproof Digital can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.
Too Much Information in the Age of SEO
It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes feel like searching for a needle in a haystack. Wouldn’t it be great if there was a hard working turbo information finder contraption that could help us get to the content we need with little or no fuss? Supposedly, this is what search engines are trying to do. With simple questions, they usually get the answers just right. But how do you direct them to find your business or blog?
Search engines have two jobs on the Internet; one is to sift through and catalog a zillion types of media, images, documents, pages, files, news, gossip, videos and anything else you can think of in the vast network of the world wide web. The other job search engines have is seeking answers to questions from users like you and I, and the search engine will do that by checking what it has gathered from its constant sifting, and offer up the most relevant findings it can offer. When it gives you the findings, it will also order them in what the search engine (through following a complex set of algorithms and intricate mathematical equations) deems most useful to your query.
The search engine decides what is relevant by noticing what is the most popular on the web. It’s like a line outside of a store, if over 500 people are waiting outside for whatever’s inside, it must be good! It sounds simple, but seriously, it’s honestly a modern miracle. Great whirling machines as large as refrigerators all over the world hold tanks and tanks of information just waiting for someone to ask something.
With all these complicated information-finding networks in place, if you’re going to run a business via the Internet, it’s a good idea to invest in the process of creating opportunities for search engines to notice your products or services. By learning, understanding and implementing certain factors that guide search engines toward your site, you are taking part in SEO or search engine optimization. Bulletproof Digital can boost your business by giving you the tools you need to find success.
