Much to the delight of some advertisers, Google’s AdWords has released a new feature that allows them to share their budgets across multiple campaigns. Marketers can now reallocate budgetary funds at their own discretion, based on volume of sales across multiple channels.
This new “Shared library” feature resides in the section under Budgets and can be accessed easily through AdWords dashboard. It recounts beginning at the time of use, so if you start the program in the middle of a work day, it proceeds as if nothing had been spent the day before.
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